Introducing the Marketing Research Mix - a tool for Practitioners and Scholars.
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Introducing the Marketing Research Mix - a tool for Practitioners and Scholars.

        

Introducing the Marketing Research Mix - a tool for Practitioners and Scholars.

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History shows that research was part of the famous Marketing Mix in its early days; but over time it has been removed. This is evident by examining how the Marketing Mix has evolved. In today’s world the research sector is substantial, and the author argues that it is time to give research more prominence in decision making. This article therefore introduces and describes the “Marketing Research Mix” (or the MR Mix), a concept developed by the author in 2004. This new... More
Material Type: Reference Material
Date Added to MERLOT: March 09, 2007
Date Modified in MERLOT: March 09, 2007
Submitter: Nigel Bradley

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  • Reviewed by members of Editorial board for inclusion in MERLOT.
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Primary Audience: College General Ed, Professional
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: unsure

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