Marketing Problem Solving: The 10 Things They Don't Teach About Marketing in College
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Marketing Problem Solving: The 10 Things They Don't Teach About Marketing in College

        

Marketing Problem Solving: The 10 Things They Don't Teach About Marketing in College

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This site offers simple explanations for a variety of marketing issues including:  Growing Sales, Segmentation Circle, Buyer Behavior Flow Chart, Black Hole, 3 Ps, MAGIC, Behavioral Premise, Natural Market, Implementation Profile and the Problem Solving Format (overall logic of marketing decisions).  The author offers a unique way of presenting some supplemental information for a Principles of Marketing class.  After the presentation of the material, there are some important... More
Material Type: Tutorial
Technical Format: HTML/Text
Date Added to MERLOT: June 20, 2007
Date Modified in MERLOT: July 30, 2011
Author:
Send email to randall-schultz@uiowa.edu
Submitter: Cathy Swift

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About

Primary Audience: College General Ed, College Lower Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: unsure

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