Beginner's Guide to Business Research
Reviewed by members of Editorial board for inclusion in MERLOT.Editor ReviewVery good quality; in queue to be peer reviewedavg:
- User Rating:
- Discussion (26 Comments)
- Learning Exercises (none)
- Personal Collections (7)
- Accessibility Info (none)
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Discussion for Beginner's Guide to Business Research
zheng-sheng zhang (Faculty)
Very systematic; clear presentation;
Leanne Boddie (Teacher (K-12))
Shona McKinney (Teacher (K-12))
Xin Ye (Faculty)
Patricia Plasse (Student)
This material is an excellent resource for those in a business discipline. It was clear and concise and easy to use. The concepts built upon each other and the resources provided will assist business students to find credible information to complete projects and case studies. Because case studies usually refer to real-life companies the resources provided will be useful and will save students time and frustration. The material will also be beneficial to those who want to research companies for job interviews. The resources provide ways to find information about products already on the market and competition for those starting their own companies. The website will be easy for instructors to assign to students and the quiz will test learning outcomes since it focuses on how to find information and when to use it. Overall this material will provide a great learning experience. Having pursued a business degree, I know how beneficial this will be to students.
Milan Frankl (Faculty)
Needs generalization for non U.S. based companies. (I teach in Canada). Many sites cover this type of topic.
Milan Frankl (Faculty)
Russ Bennett (Student)
Method: Reviewed this for experience and not in a classroom.
Technical: I use Firefox and all worked fine.
Comments: Contains helpful information, despite having grown somewhat dated in design and presentation.
Paul Burwick (Student)
For the purpose of this review, this site was used strictly for experience and review purposes and was not used in a classroom setting.
The initial review was done in Google Chrome, Version 34.0.1847.116 m supporting Marcomedia Flash Player and Java scripts. The site was also reviewed in I.E 11 but not as thoroughly. The OS used is Windows 8.1 on a Samsung all-in-one touch-screen computer.
Ease of Use:
The site as a visual tool is very effective and easy to use. It provides text that will assist those that are hearing impaired. Worked on Samsung Galaxy tab3 on Google Chrome App. It is diffcult to assess as to if the material is accessible for those with visual impairments – the site is very graphically driven.
The Learning outcomes are clearly defined. The site is rich in content and ideas as to the potentiality of MERLOT. In an actual publication, the user will have access to valuable information and resources. Knowing how to use the information will make it much more pertinent to the learner; however, as it is, it is an effective visual aid to teach a process. If the item were available as a guide, the information would be updated regularly so that it has not been updated since 2007 has no bearing on the usefulness.
Tina Pitt (Faculty)
I found this resource to be an excellent primer for learning how to obtain valid research and information. Navigation through the site is mostly intuitive. Without any background in business research I learned so much from the resource that I was easily able to do well on the quiz included at the end. This resource is excellent for high school students and beginning business majors in higher education. I used Mozilla Firefox version 28.0 and it worked perfectly.
richard michael williams (Health Care Professional)
I found this presnetation excellent and easy to follow. Though I don't have a business background, I was not lost on many of the topics discussed. The program gave descriptions, and additional info that was impartant in understanding the entire issue of business research
richard michael williams (Health Care Professional)
Dawn Kerr (Student)
I really enjoyed this presentation. As a beginner, I would not know where to start or how to network for my business. Great information.
Dawn Kerr (Student)
Jodi McKnight (Faculty)
Some of the learning objectives include: To learn basic concepts of research using concepts such as a public company, a private company, shareholders, ticker symbols, fiscal year information and security and exchange commission. Student will learn basic information about researching company’s websites. Student will learn how to navigate online library databases. Provides learners with basic information about particular companies.Tests research skills with a quiz.The site provides learners with an introduction to how to conduct research in a business class. There is a basic tutorial that uses company websites, contains library databases and has a quiz at the end. Each one of the instructions are descriptive and includes a voice-directed prompt.
This material is an animated presentation which allows for interactive exploration of the guide using pop-up definitions and tabs. The sound quality is impressive, as are the graphics. The material also includes a glossary of terms and a quiz.
Used Internet Explorer with high-speed internet. Contains visual and auditory prompts.
Johannes Allert (Independent Scholar)
Excellent learning material for students who are just starting out as business majors. Provides fundamental knowledge enabling students to create a detailed and accurate analysis of companies in a short period of time. Focuses on pursuing a few reputable on-line resources, consequently the student avoids the 'mile wide and an inch deep' assesment. However, one draw back is the assuming everyone is a student with access to academic material. Suggest alternatives (public library, historical centers) as alternatives to academic institutions for individuals conducting general research outside the classroom.
Very thorough step-by-step analysis with clear explanations and quiz at the end to test comprehension of material presented.
Donna Liljegren (Administrator)
Excellent resource for a number of different courses and workforce opportunities.
Billy Woodson (Faculty)
This site would very helpful for individuals who are wants to know specific details about a particular business. Could be use to make investment decisions. Tons of information, databases, and quizzes to test your knowledge.
Mary Kaye Hooker (Librarian)
Excellent introduction for any level of student or of the public who is new to basic business terminology and the related research tools. The material is organized from terminology to publicly available information resources to library specialized databases. Cautionary explanations are available to help decipher legitimate information from "wishful thinking." The presentation is lively with an appeal to many learning styles with excellent graphics, narration, flash, texts, and activities. Additional resources, a survey, and a quiz round up the tutorial.
Requires a computer with Java and Flash. Otherwise, the tutorial is intuitive in in its organization and use.
Dr. Sherri Restauri (Administrator)
Teresita Hunt (Faculty)
I am not a business educator, but if I were, I would definitely utilize this resources. It is very informative, efficient, accessible, It will allow learners to be engaged in learning.
I found the technical aspect to be quite engaging. As I clicked on the different links, each one was accesible. I am saddened when I find a great source only to find that the link is no longer active. However, this is not the case. I especially liked the commentator throughout the site. Overall, I found it to be efficient.
mollie hummel (Faculty)
JanBeginner's Guide to Business Research is an excellent tool that aurally and visually supports the description of elements to access , such as Hoover's and highlights vocabulary meaning, such as 10-k filing with a clearly defined 'mini' research path. This 'mini' practice business research path is a profile of 'how-to' search a to create an assigned report of a company's place within its business sphere. Examples are integrated and plausibly explained, both the pros, and the need to access added information is explained and moves the viewer forward to continue the research activity. The viewer's learning is checked with an instant feedback from a quiz 's mutiple-choice questions and responses that give immediate feedback to the viewer with a bravo , or a re-explanation of another correct choiceuary 6, 2012
The smooth movement of the timing within the aural and visual examples is most precisely and clearly defined.
The pace of this learning tool is individuallly controlled, yet the narrative voice guides the viewer flawlessly anticipating the screen searching action of an individual by giving prompt, short cues.
Stephanie (Robinson) Burch-Bynum (Faculty)
The tutorial is interactive and uses screen shots of the resources. The library resource is only avaiable to Baruch students but the other cites are available to the public. The resource can be used to familiarize students with using and analyzing online resources to find information regarding organizations.
Used firefox to access
Ayndrielle Ward (Faculty)
Great tutorial with more than enough reference materials.
Would like to see more graphics!
norbert boruett (Health Care Professional)
Rhonda McCoy (Faculty)