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Material Detail

Beginner's Guide to Business Research

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Material Type: Tutorial
Technical Format: Other
Date Added to MERLOT: July 01, 2007
Date Modified in MERLOT: April 17, 2014
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Submitter : Cathy Swift


This site introduces doing research in business classes.  The tutorial includes Introduction, Using Company Websites, Using Library Databases, and Looking for Specific Information.  It also includes a quiz and glossary.  The instructions are specific and include examples.  For instance, under Using Company... More

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Primary Audience: High School, College General Ed, College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: unsure Source Code Available: unsure
Accessiblity Information Available: unsure Copyright: unsure
Creative Commons: unsure

About this material:


Discussion for Beginner's Guide to Business Research

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Avatar for Tina Pitt
14 hours ago

Tina Pitt (Faculty)

I found this resource to be an excellent primer for learning how to obtain valid research and information. Navigation through the site is mostly intuitive. Without any background in business research I learned so much from the resource that I was easily able to do well on the quiz included at the end. This resource is excellent for high school students and beginning business majors in higher education. I used Mozilla Firefox version 28.0 and it worked perfectly.

Time spent reviewing site: 30 minutes

Avatar for richard michael williams
5 weeks ago

richard michael williams (Health Care Professional)

I found this presnetation excellent and easy to follow. Though I don't have a business background, I was not lost on many of the topics discussed. The program gave descriptions, and additional info that was impartant in understanding the entire issue of business research 

Time spent reviewing site: 1:15 hrs

Avatar for richard michael williams
5 weeks ago

richard michael williams (Health Care Professional)

I just finished listening to this course on business research. I found it especially interesting since my particular field is science rather than business. The program was done very well and I had no problems following the narrator and the course.

Avatar for Dawn Kerr
8 weeks ago

Dawn Kerr (Student)

I really enjoyed this presentation. As a beginner, I would not know where to start or how to network for my business. Great information. 

Time spent reviewing site: 1:45
Used in course

Avatar for Dawn Kerr
8 weeks ago

Dawn Kerr (Student)

Jodi, I can concur with your posting on the description of this presentation. My question is this content only applies to Business majors? I enjoyed the presentation and this is an excellent resource for beginners like my self learning "How" to conduct research in the business world. This is great information that SBA should utilize for beginners how to start their own business and network.

Avatar for Jodi McKnight
1 year ago

Jodi McKnight (Faculty)

Some of the learning objectives include:  To learn basic concepts of research using concepts such as a public company, a private company, shareholders, ticker symbols, fiscal year information and security and exchange commission. Student will learn basic information about researching company’s websites. Student will learn how to navigate online library databases. Provides learners with basic information about particular companies.Tests research skills with a quiz.The site provides learners with an introduction to how to conduct research in a business class.  There is a basic tutorial that uses company websites, contains library databases and has a quiz at the end.  Each one of the instructions are descriptive and includes a voice-directed prompt. 

This material is an animated presentation which allows for interactive exploration of the guide using pop-up definitions and tabs. The sound quality is impressive, as are the graphics.  The material also includes a glossary of terms and a quiz.



Technical Remarks:

Used Internet Explorer with high-speed internet. Contains visual and auditory prompts. 

Time spent reviewing site: 45 minutes

Avatar for Johannes Allert
1 year ago

Johannes Allert (Independent Scholar)

Excellent learning material for students who are just starting out as business majors. Provides fundamental knowledge enabling students to create a detailed and accurate analysis of companies in a short period of time. Focuses on pursuing a few reputable on-line resources, consequently the student avoids the 'mile wide and an inch deep' assesment. However, one draw back is the assuming everyone is a student with access to academic material. Suggest alternatives (public library, historical centers) as alternatives to academic institutions for individuals conducting general research outside the classroom.

Technical Remarks:

Very thorough step-by-step analysis with clear explanations and quiz at the end to test comprehension of material presented.


Time spent reviewing site: 40-60 minutes
Used in course

Avatar for Donna Liljegren
1 year ago

Donna Liljegren (Administrator)

Excellent resource for a number of different courses and workforce opportunities.

Time spent reviewing site: 20 minutes

Avatar for Billy Woodson
1 year ago

Billy Woodson (Faculty)

This site would very helpful for individuals who are wants to know specific details about a particular business. Could be use to make investment decisions. Tons of information, databases, and quizzes to test your knowledge. 

Time spent reviewing site: 1 hour

Avatar for Mary Kaye Hooker
2 years ago

Mary Kaye Hooker (Librarian)

Excellent introduction for any level of student  or of the public who is new to   basic business terminology and the related research tools.  The material is organized from terminology to publicly available information resources to library specialized databases. Cautionary explanations are available to help decipher legitimate information from "wishful thinking."   The presentation is lively with an appeal to many learning styles with excellent graphics, narration, flash, texts, and activities.  Additional resources, a survey, and a quiz round up the tutorial.

Technical Remarks:

Requires a computer with Java and Flash. Otherwise, the tutorial is intuitive in in its organization and use.

Time spent reviewing site: 2 hours
Used in course

Avatar for Dr. Sherri Restauri
2 years ago

Dr. Sherri Restauri (Administrator)

Nicely don!

Time spent reviewing site: 45 minutes during Grape Camp, Jan 2012

Avatar for Teresita Hunt
2 years ago

Teresita Hunt (Faculty)

I am not a business educator, but if I were, I would definitely utilize this resources. It is very informative, efficient, accessible, It will allow learners to be engaged in learning.

Technical Remarks:

I found the technical aspect to be quite engaging. As I clicked on the different links, each one was accesible. I am saddened when I  find a great source only to find that the link is no longer active. However, this is not the case. I especially liked the commentator throughout the site. Overall, I found it to be efficient.

Time spent reviewing site: 60 minutes

Avatar for mollie hummel
2 years ago

mollie hummel (Faculty)

JanBeginner's Guide to Business Research is an excellent tool that aurally and visually supports the description of elements to access , such as Hoover's and highlights vocabulary meaning, such as 10-k filing with a clearly defined 'mini' research path. This 'mini' practice business research path is a profile of 'how-to' search a to create an assigned report of a company's place within its business sphere. Examples are integrated and plausibly explained, both the pros, and the need to access added information is explained and moves the viewer forward to continue the research activity. The viewer's learning is checked with an instant feedback from a quiz 's mutiple-choice questions and responses that give immediate feedback to the viewer with a bravo , or a re-explanation of another correct choiceuary 6, 2012


Technical Remarks:

The smooth movement of the timing within the aural and visual examples is most precisely and clearly defined.

The pace of this learning tool is individuallly controlled, yet the narrative voice guides the viewer flawlessly anticipating the screen searching action of an individual by giving prompt, short cues.


Time spent reviewing site: 0ne hour
Used in course

Avatar for Stephanie Robinson
3 years ago

Stephanie Robinson (Faculty)

The tutorial is interactive and uses screen shots of the resources. The library resource is only avaiable to Baruch students but the other cites are available to the public. The resource can be used to familiarize students with using and analyzing online resources to find information regarding organizations.

Technical Remarks:

Used firefox to access

Time spent reviewing site: 50 minutes

Avatar for Ayndrielle Ward
3 years ago

Ayndrielle Ward (Faculty)

Great tutorial with more than enough reference materials.

Technical Remarks:

Would like to see more graphics!

Time spent reviewing site: one hour and thirty-two minutes
Used in course

Avatar for norbert boruett
3 years ago

norbert boruett (Health Care Professional)

Great article,i have not idea on business.Interacting with the material has boosted my insight in the business world.

Technical Remarks:

use of basic IT skills
Time spent reviewing site: 25 minutes

Avatar for Rhonda McCoy
4 years ago

Rhonda McCoy (Faculty)

This tutorial is easy to understand and very informative! I enjoyed the tutorial and taking the quiz in the end.

Technical Remarks:

The technical aspects of this tutorial are amazing!
Time spent reviewing site: 45 minutes.

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