Is Innocent's Halo Slipping?
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Is Innocent's Halo Slipping?

        

Is Innocent's Halo Slipping?

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This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its children's strawberry, raspberry and blackberry smoothies as a drinks option for McDonald's Happy Meals
Material Type: Case Study
Technical Format: PDF
Date Added to MERLOT: July 01, 2007
Date Modified in MERLOT: November 26, 2012
Author:
Send email to jimriley@tutor2u.net
Submitter: Cathy Swift

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Primary Audience: College General Ed, College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: unsure
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: unsure

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Avatar for Magali Cortez
2 years ago

Magali Cortez (Health Care Professional)

Artículo que trata sobre situación dada entre Smoothie, lider de una bebida fantasía y McDonald, y que tiene que ver con la distribuición de bebidas de frutas, para "apoyar" la causa de alimentación más saludable, pero a un costo mayor...

Considero que es una estartegia d marketing de esta potencia en comida chatarra, para aumentar sus ventas, pero que en el fondo no contribuye a incentivar, entre la población infantil, el consumo de verduras y frutas.

Existe una doble intención en la introducción de esta bebida.