This is a QR code. A QR Code is a 2-dimensional barcode, which has encoded in it a URL (web address), text, or other information. It can be read by a QR code scanner, including QR scanner smartphone apps. Once you have an app installed on your smartphone, open the app and hold your phone’s camera over a QR code to read it. Most QR codes you’ll come across have a URL encoded, so chances are when you read the QR code it will take you to a web page.
Reviewed by members of Editorial board for inclusion in MERLOT.
Very good quality; in queue to be peer reviewed
Click to get more information on the MERLOT Editors' Choice Award in a new window.
Click to get more information on the MERLOT Classics Award in a new window.
Click to get more information on the MERLOT JOLT Award in a new window.
Search all MERLOT
Click here to go to your profile
Select to go to your workspace
Click here to go to your Dashboard Report
Click here to go to your Content Builder
Click here to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help



Material Detail

Is Innocent's Halo Slipping?

QR Code for this Page
Bookmark and Share
Material Type: Case Study
Technical Format: PDF
Date Added to MERLOT: July 01, 2007
Date Modified in MERLOT: November 26, 2012
[Report Broken Link]    [Report as Inappropriate]

 Send email to

Submitter : Cathy Swift

This is a brief case study regarding Innocent Drinks and McDonalds.  Innocent is using a trial of selling cartons of its children's strawberry, raspberry and blackberry smoothies as a drinks option for McDonald's Happy Meals

Browse in Categories:

Primary Audience: College General Ed, College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: unsure Source Code Available: unsure
Accessiblity Information Available: unsure Copyright: unsure
Creative Commons: unsure

About this material:


Discussion for Is Innocent's Halo Slipping?

Log in to participate in the discussions or Register if you are not already a MERLOT member.

Return to Top of Page
Avatar for Magali Cortez
1 year ago

Magali Cortez (Health Care Professional)

Artículo que trata sobre situación dada entre Smoothie, lider de una bebida fantasía y McDonald, y que tiene que ver con la distribuición de bebidas de frutas, para "apoyar" la causa de alimentación más saludable, pero a un costo mayor...

Considero que es una estartegia d marketing de esta potencia en comida chatarra, para aumentar sus ventas, pero que en el fondo no contribuye a incentivar, entre la población infantil, el consumo de verduras y frutas.

Existe una doble intención en la introducción de esta bebida.

Return to Top of Page