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MERLOT II




        

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Butlins Diversifies into Dance

        

Butlins Diversifies into Dance

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This is a brief case study about how Butlins, a party planning outfit in the U.K.  Butlines is considering diversifying into music festivals.  The case concerns market segmentation as well as diversification, and has an international focus.
Material Type: Case Study
Technical Format: PDF
Date Added to MERLOT: July 01, 2007
Date Modified in MERLOT: July 09, 2011
Author:
Send email to jimriley@tutor2u.net
Submitter: Cathy Swift

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  • Peer Reviews: 3.25 rating
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About

Primary Audience: College General Ed, College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: unsure
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: unsure

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