Brand Extension and Stretching
Peer Review for material titled "Brand Extension and Stretching"
User Rating for material titled "Brand Extension and Stretching"
Member Comments for material titled "Brand Extension and Stretching"
Personal Collections for material titled "Brand Extension and Stretching"
Learning Exercises for material titled "Brand Extension and Stretching"
Accessibility Info for material titled "Brand Extension and Stretching"
Search all MERLOT
Click here to go to your profile
Select to go to your workspace
Click here to go to your Dashboard Report
Click here to go to your Content Builder
Click here to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help

MERLOT II




        

Search > Material Results >

Brand Extension and Stretching

        

Brand Extension and Stretching

Logo for Brand Extension and Stretching
This is a short tutorial that describes the ability of a strong brand name to encourage extension or stretching.
Material Type: Tutorial
Date Added to MERLOT: September 01, 2007
Date Modified in MERLOT: December 10, 2008
Author:
Submitter: Cathy Swift

Quality

  • Peer review 3.5 rating
    Peer Reviews: 3.5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)

About

Primary Audience: College General Ed, College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: unsure

Connections





QR Code for this Page

Browse in Categories

Discussion

Discussion for Brand Extension and Stretching

Log in to participate in the discussions or Register if you are not already a MERLOT member.

Return to Top of Page