Consumer Segmentation
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Consumer Segmentation


Consumer Segmentation

Logo for Consumer Segmentation
This is a PowerPoint presentation regarding consumer segmentation. It provides definitions of segmentation, indicates ways that markets can be segmented, describes successful criteria for segmentation, provides advantages of segmentations, describes segmentation strategies, etc.
Material Type: Presentation
Date Added to MERLOT: September 01, 2007
Date Modified in MERLOT: September 01, 2007
Submitter: Cathy Swift


  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)


Primary Audience: High School, College General Ed, College Lower Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: unsure


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