Relationship Marketing
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Relationship Marketing


Relationship Marketing

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This is a PowerPoint presentation regarding relationship marketing. Points discussed include: definition of relationship marketing, elements of relationship marketing, customer loyalty, examples of RM activities, etc.
Material Type: Presentation
Date Added to MERLOT: September 01, 2007
Date Modified in MERLOT: June 01, 2010
Submitter: Cathy Swift


  • Peer review 4.5 rating
    Peer Reviews: 4.5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)


Primary Audience: High School, College General Ed, College Lower Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: unsure


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