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Logo for MikesBikes-Intro
MikesBikes-Intro is an Introduction to Business simulation created by Smartsims. The simulation is unique in that it is flexible enough to be used by students with no prior business education, but is still challenging for more capable students. This is achieved through progressively giving students control over their own virtual company. They will initially focus only on pricing and advertising for a single product. Each subsequent decision period students are given control over additional... More
Material Type: Simulation
Technical Format: HTML/Text
Date Added to MERLOT: October 09, 2007
Date Modified in MERLOT: September 16, 2014
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Submitter: Ian McPherson
Keywords: analyze, teams, teamwork, marketing, strategy, finance, financial statement analysis, operations, product development, on-line, simulation, distribution, competition


  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
  • User Rating (not rated)
  • Discussion (1 Comment)
  • Learning Exercises (1)
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Primary Audience: High School, College General Ed, College Lower Division, College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Technical Requirements:

Our simulations can be used on all operating systems, requiring only an Internet Browser and an Internet Connection.


Smartsims have developed a family of Online Business Simulations that encourage engagement and accelerate learning by giving students their own business experience. Students are immersed in the key concepts of business and strategy, as they interact in teams, managing their own simulated online organization.

Smartsims are a pioneer in the industry. We have been involved in education through simulation for over 20 years. Our simulations are used by Universities, Colleges, and High Schools; as well as Corporate Training and Certification Courses. Each year our simulations are used in close to 20 countries worldwide, and in the last decade we've had over 250,000 people use our simulations. Our customers come back year after year, and some have even won awards for the use of our simulations in their courses.

Other simulations include:

  • MikesBikes-Advanced: Strategic Management Simulation
  • Music2Go: Principles of Marketing Simulation
  • AdSim: Principles of Advertising Simulation

For further information about the company, go to:

Language: English
Cost Involved: yes
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: no


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Discussion for MikesBikes-Intro

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Avatar for Bob Sproule
45 weeks ago

Bob Sproule (Faculty)

I have added a learning exercise which is a compilation of a comprehensive set of resources I have developed over a 10+ year period of use of the game. I want to share this material. This simulation game has been used in class sizes up to 1400.