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MikesBikes-Intro is specifically suited to and has been successfully used in General Business and Marketing Courses where it is well suited to introducing the broad concepts of cross functional disciplines of a business as in introduction to business courses or showing how the development and implementation of an overall marketing...
MikesBikes-Intro is specifically suited to and has been successfully used in General Business and Marketing Courses where it is well suited to introducing the broad concepts of cross functional disciplines of a business as in introduction to business courses or showing how the development and implementation of an overall marketing strategy and implementation plans involves such disciplines.
Students start with basic Price/Marketing decisions and each year are given more control over the business. They are stepped through a process of slowly taking control of a manufacturing company with added assistance such as pro-forma financial statements to help them evaluate their strategies before their decisions are processed.
Through Market Analysis in the simulation students consider the circumstances of Customer, Competitors and Company Competence [the 3C's] and engage in decisions on Product, Price, Promotion, and Distribution (Place) [the 4 P's] specific to either general business strategy or marketing strategy and implementation depending on the course focus. They are required to analyze data, collaborate with each other, and make decisions just like managers in the real world with their performance being ranked on Shareholder Value against other student teams in their course.
MikesBikes-Intro is mainly used in Undergraduate Business Management and Introduction to Business courses, but is also being using in some Undergraduate Marketing Strategy courses. MB-I is has been partnered with MGH/I Textbooks such as Understanding Business by Nickels et al and Business: A Changing World by Ferrell & Hirt, but can be used with any textbook of your choosing or if preferred without a textbook.
The MikesBikes software comes complete with full documentation (Instructors and Players Manuals), online resources (presentations, assignments and quizzes), and in-game help files. There are two versions within the simulation, a Single-Player version and Multi-Player version. The Single-Player allows students to become familiar with the interface, their opponent is a computer controlled competitor. Students then move onto the Multi-Player version where they are placed into student teams to compete against each other and become responsible for their own virtual online company, making the key decisions each year (decision period) in single or multiple industries consisting of 4 to 7 firms within each for control of the market.
Setting up your simulation is easy, all you need to do is email us with your class list with students placed into teams. Once we have these details we enter a standard or custom rollover schedule (when decisions are process each period) the simulation will run automatically with students entering decisions before the rollover date, and then able to view their results immediately after the rollover. The Administrator software allows you as an Instructor to monitor their performance and view summary reports.
Please feel free to contact us if you have any questions or would like further information.