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"MikesBikes-Intro" icon


MikesBikes-Intro is an Introduction to Business simulation created by Smartsims. The simulation is unique in that it is flexible enough to be used by students with no prior business education, but is still challenging for more capable students. This is achieved through progressively giving students control over their own virtual company. They will initially focus only on pricing and advertising for a single product. Each subsequent decision period students are given control over additional decision areas. Over the length of the simulation they will be given the opportunity to make operations, distribution and finance decisions; as well as modify and launch new products. MikesBikes-Intro is structured in two phases; Single-Player and Multi-Player. At the start of the course students have... Show More


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Bob Sproule
Bob Sproule (Faculty)
5 years ago
I have added a learning exercise which is a compilation of a comprehensive set of resources I have developed over a 10+ year period of use of the game. I want to share this material. This simulation game has been used in class sizes up to 1400.