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Author:
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SRI Consulting Business Intelligence
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| Description: |
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VALS is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The system identifies current and future opportunities by segmenting the consumer marketplace on the basis of the personality traits that drive consumer behavior. The Site includes: what VALS has done for businesses in the past, what differentiates the VALS types, VALS handbook designed for the academic community (must purchase), and survey to find out your VALS type.
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| More information about this material: |
Primary Audience:
College General Ed,
College Lower Division,
College Upper Division,
Graduate School,
Professional
Mobile Compatibility:
Not specified at this time
Language:
Japanese,
English
Cost Involved:
no
Source Code Available:
unsure
Accessiblity Information Available:
unsure
Copyright:
yes
Creative Commons:
unsure
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