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VALS Market Segmentation- Personality Traits and Consumer Behavior

        

VALS Market Segmentation- Personality Traits and Consumer Behavior

Logo for VALS Market Segmentation- Personality Traits and Consumer Behavior
VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The system identifies current and future opportunities by segmenting the consumer marketplace on the basis of the personality traits that drive consumer behavior. The Site includes: what VALS has done for businesses in the past, what differentiates the VALS types, VALS handbook designed for the academic community (must purchase), and survey to find out your VALS type.
Material Type: Quiz/Test
Technical Format: HTML/Text
Date Added to MERLOT: February 03, 2008
Date Modified in MERLOT: July 23, 2015
Author:

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Primary Audience: College General Ed, College Lower Division, College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Language: Japanese, English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: unsure

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Avatar for Deb Tech
2 years ago

Deb Tech (Faculty)

I use the VALS quiz in several marketing classes. A review of the different categories - after the students have taken the quiz - is quite beneficial. An overview is found at: http://www.strategicbusinessinsights.com/vals/ustypes.shtml

Time spent reviewing site: 10 minutes
Used in course