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MERLOT II




        

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Google Online Marketing Challenge

        

Google Online Marketing Challenge

Logo for Google Online Marketing Challenge
The Google Online Marketing Challenge is a great hands-on exercise for undergraduate or graduate students in classes such as advertising, ecommerce, integrated marketing communication, management information systems, marketing and new media technologies. The goal for students is effective online marketing via sound marketing analysis to optimize, manage and update a Google AdWords campaign. The Challenge works like this: Professors divide students into teams, who will receive free online... More
Material Type: Collection
Date Added to MERLOT: May 13, 2008
Date Modified in MERLOT: March 13, 2012
Author:
Submitter: Theresa Clarke

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Primary Audience: College Upper Division, Graduate School
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: unsure
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: unsure

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Avatar for Bernard Jansen
5 years ago

Bernard Jansen (Faculty)

This is a top notch competition. It is a great vehicle for teaching keyword advertising and online market. Real system, real money, and real client.

Technical Remarks:

AdWord, the platform used in the Challenge, is an amazing technology but easy to use
Time spent reviewing site: Way too much time but totally fin
Used in course