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The Machine is Us/ing Us


The Machine is Us/ing Us

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This video clip was posted on YouTube in Feb. 2007 by Professor Michael Wesch of Kansas State University. Within days millions had view it. It provides an overview of the shift to Web 2.0 from a digital ethnographer's perspective.
Technical Format: Video
Date Added to MERLOT: May 20, 2008
Date Modified in MERLOT: October 19, 2009
Submitter: Cris Guenter
Keywords: Web 2.0 digital enthnography



Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements: plugins used to view YouTube clips
Language: English
Cost Involved: unsure
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NoDerivs 3.0 United States


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Avatar for Jane Moore
5 years ago

Jane Moore (Faculty)

This is an excellent video to use both in teacher education classes and in professional development workshops. It allows viewers to see a real and powerful example of the transition from static text to Web 2.0
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