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MERLOT II




        

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eMarketing: The Essential Guide to Online Marketing

        

eMarketing: The Essential Guide to Online Marketing

Logo for eMarketing: The Essential Guide to Online Marketing
All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.
Material Type: Open Textbook
Technical Format: PDF
Date Added to MERLOT: August 24, 2008
Date Modified in MERLOT: April 22, 2014
Author:
Send email to textbook@quirk.biz
Submitter: Judy Baker
Keywords: marketing

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Primary Audience: College General Ed, College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Language: English
Material Version: 2008
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: yes
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States

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Avatar for Donald Hsu
20 weeks ago

Donald Hsu (Faculty)

Publish a new version with updated information.

Avatar for Donald Hsu
20 weeks ago

Donald Hsu (Faculty)

This book seems to have all the important pieces of eMarketing. 

It got 19 chapters with everything from SEO, Google Adwords, etc.

The only drawback is it was published in 2008. Some of the data are outdated.

Time spent reviewing site: One hour

Avatar for Michael Grantham
5 years ago

Michael Grantham (Faculty)

A great alternative to the many eMarketing texts. While not perfect it is as up to date as anything currently in publication.
Used in course