Material Detail

"eMarketing: The Essential Guide to Online Marketing" icon

eMarketing: The Essential Guide to Online Marketing

All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.


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Donald Hsu
Donald Hsu (Faculty)
9 years ago
Publish a new version with updated information.
Donald Hsu
Donald Hsu (Faculty)
9 years ago

This book seems to have all the important pieces of eMarketing. 

It got 19 chapters with everything from SEO, Google Adwords, etc.

The only drawback is it was published in 2008. Some of the data are outdated.

Time spent reviewing site: One hour
Michael Grantham
Michael Grantham (Faculty)
14 years ago
A great alternative to the many eMarketing texts. While not perfect it is as up to date as anything currently in publication.
Used in course? Yes