Material Detail
eMarketing: The Essential Guide to Online Marketing
All the key terms and concepts for a solid foundation. Real life case studies showcasing eMarketing in action.
Quality
-
Peer Review
-
User Rating
- Comments (3) Comments
- Learning Exercises
- Bookmark Collections (18) Bookmark Collections
- Course ePortfolios (10) Course ePortfolios
- Accessibility Info (1) Accessibility Infos
More about this material
- Material Type:
- Open (Access) Textbook
- Date Added to MERLOT:
- August 24, 2008
- Date Modified in MERLOT:
- November 30, 2022
- Author:
- Rob Stokes, Quirk
- Submitter:
-
Judy Baker
- Primary Audience:
- College General Ed, College Lower Division, College Upper Division
- Technical Format:
- Mobile Compatibility:
- Not specified at this time
- Language:
- English
- Cost Involved:
- No
- Source Code Available:
- No
- Accessibility Information Available:
- Unknown
- Creative Commons:
-
This work is licensed under a Attribution-NonCommercial-ShareAlike 4.0 International
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Comments
Donald Hsu (Faculty)
This book seems to have all the important pieces of eMarketing.
It got 19 chapters with everything from SEO, Google Adwords, etc.
The only drawback is it was published in 2008. Some of the data are outdated.
Time spent
reviewing site:
One hour
Michael Grantham (Faculty)
A great alternative to the many eMarketing texts. While not perfect it is as up to date as anything currently in publication.
Used in course?
Yes
Donald Hsu (Faculty)