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The Gender Ads Project

The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been identified in popular culture and gender. By clicking on the trope, you will be taken to the appropriate page. Many tropes have sub-tropes within their pages. Warning: Some of the ads within this site are disturbing and may be considered offensive....

Keywords:: sex in advertising, gender, advertising

Disciplines:

Business / Marketing / Advertising

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More about this material

Material Type:: Collection
Date Added to MERLOT:: September 22, 2008
Date Modified in MERLOT:: June 15, 2021
Author:: Scott A. Lukas
Submitter:: Theresa Clarke
Primary Audience:: College Lower Division, College Upper Division, Graduate School
Technical Format:: Website

Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: No
Accessibility Information Available:: Unknown
Creative Commons:: Unknown

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Comments

Lesley Farmer (Faculty)

7 years ago

This project provides a highly visual advertising education, using images that represent different gendered roles, objects, violence, and politics. Most ad examples tend to illustrate objectification and misogynism. The site could be a compelling, if controversial, source for dicussion about media representations and messages about females (and males).

Time spent reviewing site: 1 hour