Electronic Commerce: The Strategic Perspective (2nd ed.)
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Electronic Commerce: The Strategic Perspective (2nd ed.)

        

Electronic Commerce: The Strategic Perspective (2nd ed.)

Logo for Electronic Commerce: The Strategic Perspective (2nd ed.)
PDF document This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
Material Type: Open Textbook
Technical Format: HTML/Text
Date Added to MERLOT: October 06, 2008
Date Modified in MERLOT: June 03, 2014
Authors:
Submitter: Judy Baker
Keywords: Business, e-commerce, Economics

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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements:

Can also download entire book as PDF from this site.

Language: English
Material Version: 2008
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: yes
Creative Commons: Creative Commons License
This work is licensed under a Attribution-ShareAlike 3.0 United States

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