Material Detail
Core Concepts of Marketing
Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated Marketing and Newsline boxes, and the end of chapter cases.
Quality
-
Peer Review
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User Rating
- Comments
- Learning Exercises (1) Learning Exercises
- Bookmark Collections (16) Bookmark Collections
- Course ePortfolios (7) Course ePortfolios
- Accessibility Info (1) Accessibility Infos
More about this material
- Material Type:
- Open (Access) Textbook
- Date Added to MERLOT:
- December 19, 2008
- Date Modified in MERLOT:
- May 17, 2021
- Author:
- John Burnett
- Submitter:
-
Judy Baker
- Primary Audience:
- College General Ed, College Lower Division, College Upper Division
- Technical Format:
- Website
- Mobile Compatibility:
- Not specified at this time
- Technical Requirements:
- Can read online or download as PDF
- Language:
- English
- Cost Involved:
- No
- Source Code Available:
- No
- Accessibility Information Available:
- Unknown
- Creative Commons:
-
This work is licensed under a Attribution 3.0 United States
