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Core Concepts of Marketing

Core Concepts of Marketing

Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated Marketing and Newsline boxes, and the end of chapter cases.
Keywords:
marketing, case study
Disciplines:
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More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
December 19, 2008
Date Modified in MERLOT:
April 9, 2020
Author:
Submitter:
Judy Baker
Primary Audience:
College General Ed, College Lower Division, College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Technical Requirements:
Can read online or download as PDF
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
Unknown
Creative Commons:
Creative Commons License
This work is licensed under a Attribution 3.0 United States

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