Core Concepts of Marketing
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MERLOT II




        

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Core Concepts of Marketing

        

Core Concepts of Marketing

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Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated Marketing and Newsline boxes, and the end of chapter cases.
Material Type: Open Textbook
Technical Format: HTML/Text
Date Added to MERLOT: December 19, 2008
Date Modified in MERLOT: May 05, 2015
Author:
Submitter: Judy Baker
Keywords: case study, marketing

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About

Primary Audience: College General Ed, College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Technical Requirements: <span>Can read online or download as PDF</span>
Language: English
Material Version: 2008
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: yes
Creative Commons: Creative Commons License
This work is licensed under a Attribution 3.0 United States
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