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MERLOT II




        

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Core Concepts of Marketing

        

Core Concepts of Marketing

Logo for Core Concepts of Marketing
Demonstrates how companies use marketing. Provides specific examples in text discussions, chapter openers, the Integrated Marketing and Newsline boxes, and the end of chapter cases.
Material Type: Open Textbook
Technical Format: HTML/Text
Date Added to MERLOT: December 19, 2008
Date Modified in MERLOT: April 22, 2014
Author:
Submitter: Judy Baker
Keywords: marketing, case study

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Primary Audience: College General Ed, College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Technical Requirements: Can read online or download as PDF
Language: English
Material Version: 2008
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: yes
Creative Commons: Creative Commons License
This work is licensed under a Attribution 3.0 United States

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