DeBeers's Diamond Dilemma
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DeBeers's Diamond Dilemma


DeBeers's Diamond Dilemma

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In this case, "the synthetic diamond industry has come on the radar of diamond giant DeBeers as a potential disruptive technology. The question facing the firm is how it should respond to the threat." The case helps students to "explore issues of strategy that arise in markets for status goods and appreciate how a major player’s strategic moves can transform a market. Students will discuss the source of diamonds’ value to consumers, and how that value can be shaped through DeBeers’ strategic... More
Material Type: Case Study
Technical Format: PDF
Date Added to MERLOT: January 27, 2009
Date Modified in MERLOT: September 17, 2014
Submitter: Cathy Swift


  • Peer review 4.25 rating
    Peer Reviews: 4.25 rating
  • User Rating (not rated)
  • Discussion (1 Comment)
  • Learning Exercises (none)
  • Personal Collections (none)
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Primary Audience: College Lower Division, College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States


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Avatar for kajal saxena
21 weeks ago

kajal saxena (Student)

i need some ideas so as how to face the challenge