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Eli Lilly: Recreating Drug Discovery for the 21st Century

        

Eli Lilly: Recreating Drug Discovery for the 21st Century

Logo for Eli Lilly: Recreating Drug Discovery for the 21st Century
This case "describes changes facing the structure of the pharmaceutical industry as a result of new science and untenable cost structures and Eli Lilly's long-range strategy involving the development of tailored drugs." The case is a "follow on case to 'Lilly’s Project Resilience,' although it can also be taught as a stand alone case. Designed to explore the issues inherent in trying to implement a significantly different strategy without investing in significant organizational change.... More
Material Type: Case Study
Technical Format: PDF
Date Added to MERLOT: January 27, 2009
Date Modified in MERLOT: September 17, 2014
Author:
Submitter: Cathy Swift

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  • Peer Reviews: 4.25 rating
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About

Primary Audience: College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States

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