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MERLOT II




        

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Eli Lilly's Project Resilience: Anticipating the Future of the Pharmaceutical Industry

        

Eli Lilly's Project Resilience: Anticipating the Future of the Pharmaceutical Industry

Logo for Eli Lilly's Project Resilience: Anticipating the Future of the Pharmaceutical Industry
This "case describes changes facing the structure of the pharmaceutical industry as a result of new science and untenable cost structures and options Eli Lilly is considering on how to alter its business model to capitalize on those changes." The Learning Objective is "to introduce students to the issues inherent in 'making strategy' in terms of very significant environmental turbulence -- to introduce them to the strengths and weaknesses of scenario planning as a tool, and to give them... More
Material Type: Case Study
Technical Format: Other
Date Added to MERLOT: January 27, 2009
Date Modified in MERLOT: January 28, 2009
Author:
Submitter: Cathy Swift

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About

Primary Audience: College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States

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