Sony's Battle for Video Game Supremacy
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MERLOT II




        

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Sony's Battle for Video Game Supremacy

        

Sony's Battle for Video Game Supremacy

Logo for Sony's Battle for Video Game Supremacy
In this case, "the launch of the Sony PlayStation 3 is a mere week away and Sony Corporation’s CEO Howard Stringer is reflecting on the past 30-year history of the video game industry while crossing his fingers that the PS3 will have a successful launch in an increasingly cut-throat industry." The Learning Objective is "to illustrate how network externalities and complementary assets affect strategy and competition."
Material Type: Case Study
Technical Format: Other
Date Added to MERLOT: January 27, 2009
Date Modified in MERLOT: September 17, 2014
Author:
Submitter: Cathy Swift

Details

  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)

About

Primary Audience: College Lower Division, College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Technical Requirements:

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Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States

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