Sony's Battle for Video Game Supremacy
In this case, "the launch of the Sony PlayStation 3 is a mere week away and Sony Corporations CEO Howard Stringer is reflecting on the past 30-year history of the video game industry while crossing his fingers that the PS3 will have a successful launch in an increasingly cut-throat industry." The Learning Objective is "to illustrate how network externalities and complementary assets affect strategy and competition."
In this case, "the launch of the Sony PlayStation 3 is a mere week away and Sony Corporations CEO Howard Stringer is reflecting on the past 30-year history of the video game industry while crossing his fingers that the PS3 will have a successful launch in an increasingly cut-throat industry." The Learning Objective is "to illustrate how network externalities and complementary assets affect strategy and competition."
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Material Type:
Case Study
Technical Format:
Other
Date Added to MERLOT:
January 27, 2009
Date Modified in MERLOT:
January 28, 2009
Submitter:
Cathy
Swift
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Primary Audience:
College Lower Division,
College Upper Division,
Graduate School,
Professional
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
no
Source Code Available:
unsure
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unsure
Copyright:
yes
Creative Commons:
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States