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Sony's Battle for Video Game Supremacy

In this case, "the launch of the Sony PlayStation 3 is a mere week away and Sony Corporations CEO Howard Stringer is reflecting on the past 30-year history of the video game industry while crossing his fingers that the PS3 will have a successful launch in an increasingly cut-throat industry." The Learning Objective is "to illustrate how network externalities and complementary assets affect strategy and competition."

Disciplines:

Business / Management / Strategy

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Material Type:: Case Study
Date Added to MERLOT:: January 27, 2009
Date Modified in MERLOT:: January 12, 2020
Author:: John Sterman, MIT Sloan School of Management
Submitter:: Cathy Swift
Primary Audience:: College Lower Division, College Upper Division, Graduate School, Professional
Technical Format:: Other

Mobile Compatibility:: Not specified at this time
Technical Requirements:: Download case from this site
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Accessibility Information Available:: Unknown
Creative Commons:: This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States