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Nike Considered: Getting Traction on Sustainability

"Hannah Jones is Nike's new VP of Corporate Responsibility. Jones wants the company to be a leader in creating sustainable footwear, and develops a strategy for working with the product units. Questions remain about whether Nike is on the right track and if the company is doing enough." The case explores "the role of a particular tool -- 'The Considered Index' -- as a vehicle for making Nike's products more "sustainable."

Disciplines:

Business / Management / Strategy

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Material Type:: Case Study
Date Added to MERLOT:: January 27, 2009
Date Modified in MERLOT:: January 15, 2020
Author:: Richard Locke, MIT Sloan School of Management
Submitter:: Cathy Swift
Primary Audience:: College Lower Division, College Upper Division, Graduate School, Professional
Technical Format:: Other

Mobile Compatibility:: Not specified at this time
Technical Requirements:: Download case from this site
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Accessibility Information Available:: Unknown
Creative Commons:: This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States