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MERLOT II




        

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Ecommerce at Yunnan Lucky Air

        

Ecommerce at Yunnan Lucky Air

Logo for Ecommerce at Yunnan Lucky Air
"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the United States, was searching for new competitive advantages in China's increasingly competitive yet heavily regulated airline industry. Ecommerce was being looked to as one growth strategy." The purpose of this case is to "explore how the local business and consumer environments affect the ability of a firm in a developing market to copy a Western 'best practice.'"
Material Type: Case Study
Technical Format: HTML/Text
Date Added to MERLOT: January 27, 2009
Date Modified in MERLOT: March 20, 2014
Author:
Submitter: Cathy Swift

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  • Peer Reviews: 4.75 rating
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About

Primary Audience: College Lower Division, College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: no

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