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MERLOT II




        

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PPS.tv

        

PPS.tv

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"This case describes China’s online video distribution market and the challenges one China-based, start-up, peer-to-peer online video provider, PPS.tv, faces as it prepares a growth and exit strategy." Students will learn to "explore the classic growth choice for entrepreneurs in developing markets: (a) a domestic market that is large and immature, (b) an international market that will require fundamental changes to the business model, or (c) a technology market that could threaten IP... More
Material Type: Case Study
Technical Format: Other
Date Added to MERLOT: January 27, 2009
Date Modified in MERLOT: January 28, 2009
Author:
Submitter: Cathy Swift

Details

  • Editor Review avg: 4 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)

About

Primary Audience: College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States

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