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MERLOT II




        

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Creativity in marketing communication

        

Creativity in marketing communication

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Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic marketing communication, showing them the main lines of advertising and analyzing various creative techniques. This material includes spots that provide examples of the main advertising lines and communication objectives. Interviews that explain the process from the briefing to the recording of the spot and the process of carrying out a publicity campaign from a creativity... More
Material Type: Reference Material
Technical Format: HTML/Text
Date Added to MERLOT: February 09, 2009
Date Modified in MERLOT: July 11, 2011
Authors:
Send email to multimedia@ie.edu
Send email to multimedia@ie.edu
Submitter: idoia olazar
Keywords: Communication, Advertising, Creativity, Publicity

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About

Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements: Internet conexion. Internet Navigator
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States
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