Market Research
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MERLOT II




        

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Market Research

        

Market Research

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Market research is an interactive technical note which shows the process of market research in a very practical manner. Students take on the role of Product Manager working for a company in the soft drinks sector, and are responsible for a new product launch. Throughout this technical note, different theoretical content and videos examples of different market research techniques (such as focus groups and questionnaires), help students to assimilate the main concepts.
Material Type: Tutorial
Technical Format: HTML/Text
Date Added to MERLOT: February 09, 2009
Date Modified in MERLOT: June 21, 2010
Author:
Send email to multimedia@ie.edu
Submitter: idoia olazar
Keywords: market research, Focus groups, Projective techniques, Questionnaires

Quality

  • Peer review 4.75 rating
    Peer Reviews: 4.75 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)

About

Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements: Internet conexion. Internet Navigator
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States

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