Peer Review for material titled "Market Research"
User Rating for material titled "Market Research"
Member Comments for material titled "Market Research"
Bookmark Collections for material titled "Market Research"
Course ePortfolios for material titled "Market Research"
Learning Exercises for material titled "Market Research"
Accessibility Info for material titled "Market Research"
Please enter a Bookmark title
Please limit Bookmark title to 65 characters
Please enter a description
Please limit Bookmark title to 4000 characters
A Bookmark with this title already existed.
Please limit a note about this material to 2048 characters
Search all MERLOT
Select to go to your profile
Select to go to your workspace
Select to go to your Dashboard Report
Select to go to your Content Builder
Select to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help

MERLOT II




        

Search > Material Results >

Market Research

        

Market Research

Logo for Market Research
Market research is an interactive technical note which shows the process of market research in a very practical manner. Students take on the role of Product Manager working for a company in the soft drinks sector, and are responsible for a new product launch. Throughout this technical note, different theoretical content and videos examples of different market research techniques (such as focus groups and questionnaires), help students to assimilate the main concepts.
Material Type: Tutorial
Technical Format: HTML/Text
Date Added to MERLOT: February 09, 2009
Date Modified in MERLOT: June 21, 2010
Author:
Send email to multimedia@ie.edu
Submitter: idoia olazar
Keywords: market research, Focus groups, Projective techniques, Questionnaires

Quality

  • Peer review 4.75 rating
    Peer Reviews: 4.75 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Bookmark Collections (none)
  • Course ePortfolios (none)
  • Accessibility Info (none)

  • Rate this material
  • Create a learning exercise
  • Add accessibility information
  • Pick a Bookmark Collection or Course ePortfolio to put this material in or scroll to the bottom to create a new Bookmark Collection
    Name the Bookmark Collection to represent the materials you will add
    Describe the Bookmark Collection so other MERLOT users will know what it contains and if it has value for their work or teaching. Other users can copy your Bookmark Collection to their own profile and modify it to save time
    Edit the information about the material in this {0}
    Submitting Bookmarks...

About

Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements: Internet conexion. Internet Navigator
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States
Browse in Categories:

Connections





QR Code for this Page

Users who viewed this material also viewed...

Discussion

Discussion for Market Research

Log in to participate in the discussions or Register if you are not already a MERLOT member.

Return to Top of Page