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Applying Writing Guidelines to Web Pages

        

Applying Writing Guidelines to Web Pages

Logo for Applying Writing Guidelines to Web Pages
"Web users generally prefer writing that is concise, easy to scan, and objective (rather than promotional) in style. We incorporated these and other attributes into a redesign of Web content. Doing so required trade-offs and some hard decisions, but the results were positive. The rewritten website scored 159% higher than the original in measured usability. Compared with original-site users, users of the rewritten site reported higher subjective satisfaction and performed better in terms of task... More
Material Type: Reference Material
Date Added to MERLOT: April 10, 2009
Date Modified in MERLOT: June 10, 2013
Authors:
Send email to nielsen@nngroup.com
Submitter: Cathy Swift

Quality

  • Editor Review avg: 3.5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (1)
  • Accessibility Info (none)

About

Primary Audience: College General Ed, College Lower Division, College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: no

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