globalEDGE Online Module: Developing a Marketing Plan
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globalEDGE Online Module: Developing a Marketing Plan

        

globalEDGE Online Module: Developing a Marketing Plan

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The globalEDGE Developing a Marketing Strategy Module was created in cooperation with the U.S. Commercial Service, and addresses How to formulate a marketing strategy, Researching foreign markets, Researching the market through government agencies, Researching the market through development agencies, and researching the market by region. It also includes a case study, glossary of terms, quiz questions for each section, and a list of references for further reading. The globalEDGE Developing a... More
Material Type: Presentation
Technical Format: HTML/Text
Date Added to MERLOT: July 01, 2009
Date Modified in MERLOT: August 09, 2013
Author:
Send email to administrator2@globaledge.msu.edu
Submitter: Sarah Singer
Keywords: marketing, international business

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About

Primary Audience: High School, College General Ed, College Lower Division, College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Technical Requirements: Access to the globalEDGE Developing a Marketing Strategy module is FREE. You need to be a registered globalEDGE user. This module is best viewed with a 1024 x 768 window resolution and works with the following browsers: * Internet Explorer 6 or higher * Firefox 2 or higher Flash is required to view this module properly.
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States

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