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Author:
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David B. Allen
IE Business School
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| Description: |
Interactive case study that analyses the strategy used by Microsoft to enter the video game industry by launching a new games console: XBox. Based on an overview of the video game industry, students analyse how the company decided to diversify, what is a diversified corporate strategy and how the various product divisions are organised. There is a corporate video from the manager of Microsoft Ibérica and videos from the head of a leisure software/hardware sales franchise talking about the characteristics of the games console industry, sales, etc. |
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| Keywords: |
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Console industry, Competitive advantage, Diversification
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| More information about this material: |
Primary Audience:
Graduate School
Mobile Compatibility:
Not specified at this time
Technical Requirements: Internet access
Language:
English
Cost Involved:
no
Source Code Available:
no
Accessiblity Information Available:
unsure
Copyright:
yes
Creative Commons:
This work is licensed under a
Attribution-NonCommercial-NoDerivs 3.0 United States
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