Conservas La Costa
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Conservas La Costa


Conservas La Costa

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A practical case about the sizing of the sales force. The multimedia case involves a set of templates that guide students through the decision-taking process to solve the case, together with a final control panel that enables them to make a detailed analysis of each item in the budget. The aim is for students to understand how the most reasonable cost-profit balance can be reached in a scenario of limited resources.
Material Type: Case Study
Technical Format: HTML/Text
Date Added to MERLOT: July 14, 2009
Date Modified in MERLOT: July 14, 2009
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Submitter: idoia olazar
Keywords: Sales, Sales force sizing, Salesman, Frequency, Balanced Score Card


  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)


Primary Audience: Graduate School
Mobile Compatibility: Not specified at this time
Technical Requirements: Internet access. Navigator

Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States


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