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Authors:
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Juan Luis Martinez
IE Business School
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Jaime Perez-Caballero
IE Business School
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| Description: |
Interactive case study that analyses Fiat Auto Spain´s positioning strategy of a new product from different perspectives. With this interactive exercise, students can assume different roles (Managing Director, Marketing Manager or Sales Manager), deal with the decisions regarding a product´s positioning, and analyse the coherency of the decisions made in the company´s various areas. |
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| Keywords: |
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Segmentation, Product Launch, Positioning
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| More information about this material: |
Primary Audience:
Graduate School
Mobile Compatibility:
Not specified at this time
Technical Requirements: Internet access. Navigator
Language:
English
Cost Involved:
no
Source Code Available:
no
Accessiblity Information Available:
unsure
Copyright:
yes
Creative Commons:
This work is licensed under a
Attribution-NonCommercial-NoDerivs 3.0 United States
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About this material: |
Peer Reviews (not reviewed)
Workflow status (accepted for review)
Comments (none)
Learning Exercises (none)
Personal Collections (none)
Accessibility Info (none)
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