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Logo for Paradores
In this interactive case study, the student takes on the role of marketing director of Paradores during a time of uncertainty regarding the hotel chain´s future. After reviewing information surrounding the current industry climate, the student must develop the marketing plan for the following year. The material emphasizes the decisions that must be taken when developing a marketing plan. The student is guided through the initial stages; segmentation of the market, differentiation and... More
Material Type: Case Study
Technical Format: HTML/Text
Date Added to MERLOT: July 14, 2009
Date Modified in MERLOT: July 14, 2009
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Submitter: idoia olazar
Keywords: Segmentation, Marketing plan, Communication, Product, Price


  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)


Primary Audience: Graduate School
Mobile Compatibility: Not specified at this time
Technical Requirements: Internet access. Navigator

Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States


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