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France Vichy Cosmetics: blog or not to blog?

        

France Vichy Cosmetics: blog or not to blog?

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France Vichy Cosmetics: To blog or not to blog? is an interactive case study about the creation of a blog to promote a cosmetic product. The case shows the bad usage of a new, innovative technology and how it has severe implications for the company’s image. Different examples and interactive exercises help the students to understand the functionalities of a blog and the blogosphere.
Material Type: Case Study
Technical Format: HTML/Text
Date Added to MERLOT: July 15, 2009
Date Modified in MERLOT: July 15, 2009
Author:
Send email to multimedia@ie.edu
Submitter: idoia olazar
Keywords: Social marketing, Innovation, Blogs

Details

  • Editor Review (not reviewed)
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  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
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About

Primary Audience: Graduate School
Mobile Compatibility: Not specified at this time
Technical Requirements: Internet access. Navigator
Language: English
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States

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