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Do You See What I See: Using Optical and Visual Illusions to Illustrate Perception

Do You See What I See: Using Optical and Visual Illusions to Illustrate Perception

In this activity, students view a collection of visual illusions, often referred to as optical illusions, seeing for themselves, that individuals do truly see some things differently—or not at all. While showing a collection of graphic illusions, individuals may or may not see the intended final visual. As a result the class as a whole serves as a convenience sample of potential consumers/customers who might, or might not see what was intended on the part of a marketer.

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