The Market-led Organization
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The Market-led Organization


The Market-led Organization

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This online textbook/course is presented as a unit for a marketing class.  "Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships."  The unit is divided into two sections:  Understanding marketing orientation and Managing a market-led... More
Material Type: Open Textbook
Technical Format: HTML/Text
Date Added to MERLOT: February 15, 2010
Date Modified in MERLOT: April 19, 2011
Submitter: Cathy Swift


  • Peer review 4.5 rating
    Peer Reviews: 4.5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
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Primary Audience: College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States


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