Social Marketing
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MERLOT II




        

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Social Marketing

        

Social Marketing

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This free, online textbook is a unit that "examines the nature of social marketing and how the adoption of marketing concepts, frameworks and techniques developed for commercial marketers can be applied to the solution of social problems. Primarily, social marketing aims to effect behavioural change in the pursuit of social goals and objectives, as opposed to financial or other objectives."  It contains diagrams as well as activities that can be accessed.  It could be used as a supplement to any... More
Material Type: Online Course
Technical Format: HTML/Text
Date Added to MERLOT: February 15, 2010
Date Modified in MERLOT: July 05, 2014
Author:
Submitter: Cathy Swift

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Primary Audience: College Lower Division, College Upper Division
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States

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