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Marketing

This is a free, online wikibook that covers topics for a basic course in Marketing.  As with any wiki, the content is being continually updated.

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More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
March 15, 2010
Date Modified in MERLOT:
April 7, 2022
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, College Upper Division, Professional
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States

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