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Using PRIZM Look-up to Identify Consumer Markets

This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation.

Disciplines:

Business / Marketing / Consumer Behavior

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More about this material

Material Type:: Assignment
Date Added to MERLOT:: August 13, 2010
Date Modified in MERLOT:: September 13, 2020
Author:: Michelle Kunz, Morehead State University
Submitter:: Michelle Kunz
Primary Audience:: College General Ed, College Upper Division
Technical Format:: Website

Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Accessibility Information Available:: Unknown
Creative Commons:: This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States

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Comments

Jennifer Malarski (Faculty)

2 years ago

I love this site, been using it for YEARS in my Marketing courses! Very good resource to help students gain some insights on consumers and work on segmenting, research about target markets, and choosing target groups. I can definitely see a few tweaks to the assignment for higher education, but otherwise fun assignment

Time spent reviewing site: 1 hour

Rebecca Chavez (Faculty)

8 years ago

Great site for identifying consumers in your target area. Students enjoyed looking up their own zip codes and reading about the different groups identified with each. Modified the assignment slightly for higher education, but overall, very worthwhile exercise.

Technical Remarks:

Some of the site is not accessible without payment but students can still do market research from the limited site.

Used in course? Yes

Time spent reviewing site: 30 minutes