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Using PRIZM Look-up to Identify Consumer Markets


Using PRIZM Look-up to Identify Consumer Markets

Logo for Using PRIZM Look-up to Identify Consumer Markets
This is an assignment using the PRIZM zip code geo-demographics to illustrate consumer markets and segmentation. 
Material Type: Assignment
Technical Format: HTML/Text
Date Added to MERLOT: August 13, 2010
Date Modified in MERLOT: April 17, 2013
Submitter: Michelle Kunz



Primary Audience: College General Ed, College Upper Division
Mobile Compatibility: Not specified at this time
Technical Requirements:
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States


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Discussion for Using PRIZM Look-up to Identify Consumer Markets

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Avatar for Rebecca Chavez
2 years ago

Rebecca Chavez (Faculty)

Great site for identifying consumers in your target area.  Students enjoyed looking up their own zip codes and reading about the different groups identified with each.  Modified the assignment slightly for higher education, but overall, very worthwhile exercise.

Technical Remarks:

Some of the site is not accessible without payment but students can still do market research from the limited site.

Time spent reviewing site: 30 minutes
Used in course