|
|
|
Author:
|
María del Rosario Silva
IE Business School
|
|
|
|
|
| Description: |
This interactive case presents the dilemma that Iberia was facing in the year 2004 due to the entrance of low cost airlines into the Spanish market and particularly to Barcelona. The case presents different options that the student has to evaluate. The case shows the history of the company until 2004 and makes a detailed comparison of the two business models: in network (the one that Iberia uses) and the one that the low cost airlines use. |
|
| Keywords: |
|
Airlines, Business Model, Low cost airlines, Iberia
|
|
|
Browse in Categories:
|
|
|
|
| More information about this material: |
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Technical Requirements: Internet access, Internet browser, headphones/speakers
Language:
English
Cost Involved:
unsure
Source Code Available:
unsure
Accessiblity Information Available:
unsure
Copyright:
yes
Creative Commons:
This work is licensed under a
Attribution-NonCommercial-NoDerivs 3.0 Spain
|
