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MERLOT II




        

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Iberia Airlines

        

Iberia Airlines

Logo for Iberia Airlines
This interactive case presents the dilemma that Iberia was facing in the year 2004 due to the entrance of low cost airlines into the Spanish market and particularly to Barcelona. The case presents different options that the student has to evaluate. The case shows the history of the company until 2004 and makes a detailed comparison of the two business models: in network (the one that Iberia uses) and the one that the low cost airlines use.
Material Type: Case Study
Technical Format: HTML/Text
Date Added to MERLOT: August 23, 2010
Date Modified in MERLOT: July 05, 2011
Author:
Send email to multimedia@ie.edu
Keywords: Airlines, Business Model, Low cost airlines, Iberia

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  • Peer Reviews: 4.75 rating
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About

Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements: Internet access, Internet browser, headphones/speakers

Language: English
Cost Involved: unsure
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 Spain

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