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MERLOT II


        

Material Detail


Iberia Airlines

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Material Type: Case Study
Technical Format: HTML/Text
Date Added to MERLOT: August 23, 2010
Date Modified in MERLOT: July 05, 2011
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Author:
 Send email to multimedia@ie.edu

Submitter : Martin Rodriguez

Description:

This interactive case presents the dilemma that Iberia was facing in the year 2004 due to the entrance of low cost airlines into the Spanish market and particularly to Barcelona. The case presents different options that the student has to evaluate. The case shows the history of the company until 2004 and makes a detailed comparison... More

Keywords:
Airlines, Business Model, Low cost airlines, Iberia

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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements: Internet access, Internet browser, headphones/speakers

Language: English
Cost Involved: unsure Source Code Available: unsure
Accessiblity Information Available: unsure Copyright: yes
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 Spain

About this material:

  • Peer Reviews: 4.75 starsstar
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  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)


 

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