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MERLOT II




        

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Novartis, commercial strategy for success

        

Novartis, commercial strategy for success

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This interactive case study has been developed for students to apply their knowledge about how to develop a sales strategy and a commercial plan. It takes a practical approach and includes two interactive exercises that simulate the strategy set by students based on Novartis Spain challenges in 2008. The first exercise is the Launch of Exforge in Spain, and the second one is the Launch of Rasilez, Galvus & Eucreas in Spain. In both exercises, students have to plan the commercial and... More
Material Type: Case Study
Technical Format: HTML/Text
Date Added to MERLOT: August 23, 2010
Date Modified in MERLOT: June 02, 2011
Authors:
Send email to multimedia@ie.edu
Send email to multimedia@ie.edu
Keywords: Commercial plan, Pharmaceutical, Novartis, Pharma, Promotional activities, launch, Marketing plan, launching, Sales Force

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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements: Internet access, Internet browser, headphones/speakers

Language: English
Cost Involved: unsure
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 Spain

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