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Entel PCS in Chile, entering a difficult market


Entel PCS in Chile, entering a difficult market

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This interactive case study describes the launch of Entel PCS’ mobile telephony service in Chile. Both fixed and mobile telecommunications are described in detail through walk-through examples, whilst an interactive exercise allows students to analyze the industry using both the four pillars of communication model and Porter’s. The case is also accompanied by a Part B which discusses the events shortly after the launch of the mobile service in Chile. Both parts include a video section which... More
Material Type: Case Study
Technical Format: HTML/Text
Date Added to MERLOT: August 23, 2010
Date Modified in MERLOT: May 03, 2011
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Keywords: networks, Fixed Telephony, Porter´s, Chile, Mobile telephony, Telecommunications


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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements: Internet access, Internet browser, headphones/speakers

Language: English
Cost Involved: unsure
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 Spain


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