Abadía Retuerta Winery
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Abadía Retuerta Winery


Abadía Retuerta Winery

Logo for Abadía Retuerta Winery
Abadia Retuerta is an interactive case study about the prestigious winery, part of the Novartis Group. The winery tries to link traditional wine making philosophy with new technologies. The interactive case study analyses the international wine market with dynamic information and tries to explain with the help of videos and diverse data samples the differentiations strategy of one of the outstanding winemakers in Spain to be part of the international vanguard.
Material Type: Case Study
Technical Format: HTML/Text
Date Added to MERLOT: August 23, 2010
Date Modified in MERLOT: August 23, 2010
Send email to multimedia@ie.edu
Send email to multimedia@ie.edu
Keywords: Wine sector, Differenciation strategy


  • Reviewed by members of Editorial board for inclusion in MERLOT.
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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements: Internet access, Internet browser, headphones/speakers

Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 Spain


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