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Authors:
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Antonio López de Ávila
IE Business School
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Maria del Rosario Silva
IE Business School
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| Description: |
Abadia Retuerta is an interactive case study about the prestigious winery, part of the Novartis Group. The winery tries to link traditional wine making philosophy with new technologies. The interactive case study analyses the international wine market with dynamic information and tries to explain with the help of videos and diverse data samples the differentiations strategy of one of the outstanding winemakers in Spain to be part of the international vanguard. |
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| Keywords: |
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Wine sector, Differenciation strategy
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| More information about this material: |
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Technical Requirements: Internet access, Internet browser, headphones/speakers
Language:
English
Cost Involved:
unsure
Source Code Available:
unsure
Accessiblity Information Available:
unsure
Copyright:
yes
Creative Commons:
This work is licensed under a
Attribution-NonCommercial-NoDerivs 3.0 Spain
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