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This interactive case study presents the evolution and growth of Bodaclick from its founding in the year 2000, to 2008. During this time, the business model has changed from a commission model based on the sale of products and services, to that of one mainly based around selling advertising on the Internet. The case study is narrated by the company’s managers, who analyze the events year on year. It also explores and explains the management decisions and the internationalization of the company.... More
Material Type: Case Study
Technical Format: HTML/Text
Date Added to MERLOT: August 24, 2010
Date Modified in MERLOT: August 24, 2010
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Keywords: Internationalization, Business Model, Internet sells, Internet, E-commerce


  • Reviewed by members of Editorial board for inclusion in MERLOT.
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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements: Internet access, Internet browser, headphones/speakers

Language: Spanish
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 Spain


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