Strategic Marketing
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Strategic Marketing


Strategic Marketing

Logo for Strategic Marketing
This is a free text-book that can be used in teaching a class on Marketing Strategy.  ISBN: 978-87-7681-643-8The entire book can be downloaded as a pdf.
Material Type: Open Textbook
Technical Format: PDF
Date Added to MERLOT: August 25, 2010
Date Modified in MERLOT: April 11, 2013
Submitter: Cathy Swift


  • Peer review 4 rating
    Peer Reviews: 4 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
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Primary Audience: College Lower Division, College Upper Division, Graduate School
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: no


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