Strategic Marketing
This is a free text-book that can be used in teaching a class on Marketing Strategy. ISBN: 978-87-7681-643-8The entire book can be downloaded as a pdf.
This is a free text-book that can be used in teaching a class on Marketing Strategy. ISBN: 978-87-7681-643-8
The entire book can be downloaded as a pdf.
Material Type:
Open Textbook
Technical Format:
PDF
Date Added to MERLOT:
August 25, 2010
Date Modified in MERLOT:
April 11, 2013
Submitter:
Cathy
Swift
Quality
-
Peer Reviews:
- User Rating (not rated)
- Comments (none)
- Learning Exercises (none)
- Personal Collections (none)
- Accessibility Info (none)
About
Primary Audience:
College Lower Division,
College Upper Division,
Graduate School
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
no
Source Code Available:
unsure
Accessiblity Information Available:
unsure
Copyright:
yes
Creative Commons:
no