Peer Review for material titled "Strategic Marketing"
User Rating for material titled "Strategic Marketing"
Member Comments for material titled "Strategic Marketing"
Personal Collections for material titled "Strategic Marketing"
Learning Exercises for material titled "Strategic Marketing"
Accessibility Info for material titled "Strategic Marketing"
Click here to go to your profile
Click to expand login or register menu
Select to go to your workspace
Click here to go to your Dashboard Report
Click here to go to your Content Builder
Click here to log out
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
You are now going to MERLOT Help. It will open a new window.
This is a free text-book that can be used in teaching a class on Marketing Strategy. ISBN: 978-87-7681-643-8The entire book can be downloaded as a pdf.
Date Added to MERLOT:
August 25, 2010
Date Modified in MERLOT:
April 11, 2013
Peer review 4 rating
College Lower Division,
College Upper Division,
Not specified at this time
Source Code Available:
Accessiblity Information Available:
Log in to participate in the discussions or Register if you are not already a MERLOT member.