Material Detail

Strategic Marketing

Strategic Marketing

This is a free text-book that can be used in teaching a class on Marketing Strategy. ISBN: 978-87-7681-643-8

The entire book can be downloaded as a pdf.

Disciplines:

Business / Marketing

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More about this material

Material Type:: Open (Access) Textbook
Date Added to MERLOT:: August 25, 2010
Date Modified in MERLOT:: November 11, 2020
Author:: Andrew Whalley, Bookboom.com
Submitter:: Cathy Swift
Primary Audience:: College Lower Division, College Upper Division, Graduate School
Technical Format:: PDF

Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Accessibility Information Available:: Unknown
Creative Commons:: Unknown

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