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Doing the right thing : corporate social responsibility in a global marketplace

        

Doing the right thing : corporate social responsibility in a global marketplace

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Globalisation, mass consumer awareness and public accountability are all factors in persuading companies to adopt ethical policies. As companies become more accountable not only for their own actions but for those within their supply chain, they have to adapt to ensure success within the context of the global society they operate in. Professor Jeremy Moon (Professor of Corporate Social Responsibility at the University of Nottingham Business School and Director of the International Centre for... More
Material Type: Presentation
Technical Format: Podcast
Date Added to MERLOT: September 17, 2010
Date Modified in MERLOT: May 31, 2015
Author:
Keywords: mass consumer awareness, corporate social responsibility, globalisation, ethical policies

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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Material Version: 0
Cost Involved: no
Source Code Available: no
Accessiblity Information Available: no
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States

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