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MERLOT II




        

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Unleashing the Ideavirus

        

Unleashing the Ideavirus

Logo for Unleashing the Ideavirus
According to Amazon.com, "Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested... More
Material Type: Open Textbook
Technical Format: PDF
Date Added to MERLOT: October 18, 2010
Date Modified in MERLOT: October 18, 2010
Author:
Submitter: Cathy Swift

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Primary Audience: College Lower Division, College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Technical Requirements:
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: no

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