Determining marketing mix considerations
Preferred format: This teaching activity is designed for small groups of students to discuss the marketing mix implications of the consumer products classification scheme.
Student audience: This exercise is more suitable for students of introductory marketing.
Exercise time: The group discussion time should be around 10-15 minutes, plus any additional time for an overall class discussion.
For this discussion activity, you need to consider the consumer products classification scheme – convenience products, shopping products, specialty products and unsought products.