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Mathematical Marketing

Mathematical Marketing

According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in marketing. This book attempts to create a text designed to allow students to follow the mathematical reasoning used in Marketing Science, Journal of Marketing Research and other quantitatively oriented journals. As such, it does not hide the mathematics, but it does not assume that the student already has an extensive background...

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Disciplines:

Business / Marketing / Market Research

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Material Type:: Open (Access) Textbook
Date Added to MERLOT:: January 5, 2011
Date Modified in MERLOT:: March 26, 2018
Author:: Charles F. Hofacker, Florida State University
Submitter:: Cathy Swift
Primary Audience:: Graduate School
Technical Format:: Website

Mobile Compatibility:: Not specified at this time
Technical Requirements:: Can also be downloaded as pdf.
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Accessibility Information Available:: Unknown
Creative Commons:: Unknown

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