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MERLOT II




        

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Mathematical Marketing

        

Mathematical Marketing

Logo for Mathematical Marketing
According to The Orange Grove, "Mαthematical Mαrketing is a flexible textbook for use in quantitative PhD courses in marketing. This book attempts to create a text designed to allow students to follow the mathematical reasoning used in Marketing Science, Journal of Marketing Research and other quantitatively oriented journals. As such, it does not hide the mathematics, but it does not assume that the student already has an extensive background in mathematics. The work can be used whole or in... More
Material Type: Open Textbook
Technical Format: HTML/Text
Date Added to MERLOT: January 05, 2011
Date Modified in MERLOT: August 09, 2011
Author:
Send email to chofack@cob.fsu.edu
Submitter: Cathy Swift

Quality

  • Editor Review avg: 5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (1)
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About

Primary Audience: Graduate School
Mobile Compatibility: Not specified at this time
Technical Requirements: Can also be downloaded as pdf.
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: no

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