Essentials of Marketing Research
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MERLOT II




        

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Essentials of Marketing Research

        

Essentials of Marketing Research

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This is a free, online textbook offered by Bookboon.com. "This free textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis."
Material Type: Open Textbook
Technical Format: PDF
Date Added to MERLOT: January 12, 2011
Date Modified in MERLOT: January 21, 2015
Author:
Submitter: Cathy Swift

Quality

  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (1)
  • Accessibility Info (none)

About

Primary Audience: College Upper Division, Graduate School
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: no

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