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Predicting Firm Failure: A Behavioral Finance Perspective

        

Predicting Firm Failure: A Behavioral Finance Perspective

Logo for Predicting Firm Failure: A Behavioral Finance Perspective
In this article we first argue that researchers in the area of financial distress and failure cannot ignore the human/managerial/decision-making side of the business and just focus on the business' operations side; as has been the case so far for almost all the research in the area. We then discuss how psychological phenomena and principles, known as heuristics or mental shortcuts, could be utilized in building more powerful success/failure prediction models especially for small and medium sized... More
Material Type: Open Journal-Article
Technical Format: PDF
Date Added to MERLOT: February 28, 2011
Date Modified in MERLOT: March 22, 2011
Authors:
Submitter: Howard Kuan

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Primary Audience: College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: unsure
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: unsure

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