Search all MERLOT
Click here to go to your profile
Select to go to your workspace
Click here to go to your Dashboard Report
Click here to go to your Content Builder
Click here to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help

MERLOT II




        

Search > Material Results >

15.834 Marketing Strategy

        

15.834 Marketing Strategy

Logo for 15.834 Marketing Strategy
The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives Identify, evaluate, and develop marketing strategies. Evaluate a firm’s opportunities. Anticipate competitive dynamics. Evaluate the sustainability of competitive advantages.
Material Type: Online Course
Date Added to MERLOT: June 09, 2011
Date Modified in MERLOT: June 25, 2013
Author:
Submitter: Cathy Swift

Quality

  • Peer Reviews: 2.5 rating
  • User Rating (not rated)
  • Comments (none)
  • Learning Exercises (none)
  • Personal Collections (none)
  • Accessibility Info (none)

About

Primary Audience:
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessiblity Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States

Connections



QR Code for this Page

Browse in Categories

Discussion

Discussion for 15.834 Marketing Strategy

Log in to participate in the discussions or Register if you are not already a MERLOT member.

Return to Top of Page