15.834 Marketing Strategy
The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives Identify, evaluate, and develop marketing strategies. Evaluate a firm’s opportunities. Anticipate competitive dynamics. Evaluate the sustainability of competitive advantages.
The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives Identify, evaluate, and develop marketing strategies. Evaluate a firm’s opportunities. Anticipate competitive dynamics. Evaluate the sustainability of competitive advantages.
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Material Type:
Online Course
Date Added to MERLOT:
June 09, 2011
Date Modified in MERLOT:
June 25, 2013
Submitter:
Cathy
Swift
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English
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This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States